About Supdate


Supdate was founded by Duane Jackson, who found that updating shareholders on progress was a pain in the behind. It distracted him from running the business so he often ended up rushing to put together a quick email with whatever highlights he could remember. He’d click send and do the same a month later.

Not much use to anyone!

Eventually, he worked out a process that made updates much easier for him and more informative for the recipients. But more importantly, it made the updates more useful for him so he resented creating them less.

After selling my business he decided (after some time off!) to build a tool to help other businesses use this process and take the pain out of monthly updates.

Supdate takes the pain out of sending regular updates. Good communication with your team and your shareholders is not only the professional thing to do, but it also ensures you can get help when you need it, that you’re held to account for your goals and performance and perhaps, more importantly, it significantly increases your chances of raising finance in the future.

Supdate is free for anyone to use, and as of August 2018 is owned by Crowdcube, the world’s largest equity crowdfunding platform.

@supdateapp // hello@supdate.com