About Supdate by Duane Jackson, Founder


When I was running my first business, updating shareholders on progress was a pain in the behind. It distracted me from running the business so I often ended up rushing to put together a quick email with whatever highlights I could remember. I’d click send and do the same a month later.

Not much use to anyone!

Eventually I worked out a process that made updates much easier for me and more informative for the recipients. But more importantly it made the updates more useful for me so I resented it less.

After selling my business I decided (after some time off!) to build a tool to help other businesses use this process and take the pain out of monthly updates.

Supdate takes the pain out of sending regular updates. Good communication with your team and your shareholders is not only the professional thing to do, but it also ensures you can get help when you need it, that you’re held to account for your goals and performance and perhaps more importantly it significantly increases your chances of raising finance in the future.

Anyone signing up to use the software now will always have access to the core functionality for free. The premium features are typically used by bigger businesses. Their subscription revenue subsidises your free use!

@duanejackson // @supdateapp // hello@supdate.com